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Writer's pictureYosemite Chamber

watershed: noun:

a crucial dividing point, line, or factor : TURNING POINT


2021 was a watershed year as the chamber board faced tough decisions and identified roadblocks to our progress, marked by these significant actions:

  • Leadership Changes: Two board members of the five sworn in last November remain on the board at the end of 2021. We welcomed two highly-qualified, experienced members, Christian de Ryss and Patricia Epp. Recruiting members who provide diversity and perspective to fill the open board seats is a top priority.

  • Productivity: Efficiency improved dramatically with the investment in BaseCamp, a team-based workplace tool.

  • Expense reductions: Closing the Chamber’s physical office location and converting to a cell phone brought savings of $350 per month.

  • Marketing: A revamp of the Weekly e-newsletter and frequent, more widely-shared social media posts have increased visibility of the Chamber and its members.

  • Website: : A fresh, new website is coming soon! User-friendly and secure, you’ll be able to renew membership online, purchase event tickets, and more.

  • Membership: We welcomed fifteen business members this year.

  • Strategic Planning: an 18-month strategic plan sets goals through 2022.

  • 49er Festival: Hundreds of volunteer hours were spent preparing for the festival, which was cancelled on September 3.

  • Operation Homecoming: Board and sponsors quickly produced an official US Army tour for Festival Grand Marshall, Sagen Maddalena, 2020 Olympic marksman. Fifteen businesses and organizations hosted Sagen on this multi-day, multi-event tour celebrating our hometown hero, which achieved tremendous reach and engagement via social media sharing.

  • Cost Savings: All administrative, marketing, and program management was performed by board members--volunteers who also run businesses.

We’re looking forward to an action-packed 2022. We hope you’ll join us.


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